November 30, 2015
2016 Mazda CX-3 named AJAC's Best New SUV / CUV (under $35,000)
RICHMOND HILL, ON, Nov. 26, 2015 /CNW/ - At a press conference in Toronto yesterday, the Automobile Journalists Association of Canada (AJAC) named the 2016 Mazda CX-3 as the Best New SUV / CUV (under $35,000) for 2016. Other entries in the category were the Honda HR-V, Jeep Renegade, Mitsubishi Outlander, and Fiat 500X.
The CX-3 scored top marks for styling/appearance in both exterior and interior, quality, NVH, safety and convenience/entertainment features. In typical Mazda style, the CX-3 also received top scores for engine smoothness and throttle response, steering/handling, brake feel, and ride comfort.
"We are honoured to receive this award, and we'd like to thank the AJAC members who voted for the CX-3 as the best new vehicle in this segment," said Kory Koreeda, President, Mazda Canada. "The compact crossover segment is one of the most important segments to be in right now, and the CX-3 creates an unbeatable value proposition for Canadian consumers with its combination of KODO design, SKYACTIV Technology, i-ACTIVSENSE safety technology, and i-ACTIV AWD."
This year at the annual TestFest event, more than 70 Canadian automotive journalists drove vehicles in their categories back-to-back on the same day and on the same roads, which allowed them to make accurate comparisons. Each vehicle is given scores for eighteen different parameters that are adjusted for segment significance and pricing to create a fair base of comparison in each category.
The Mazda CX-3 is now an eligible finalist for the Canadian SUV / CUV of the year award, which will be announced at the Canadian International Auto Show in Toronto on February 11, 2016.
About Mazda Canada Inc.
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca.